Profile

More about me…

I’ve always been fascinated with the internet.

Being a millennial, I have truly grown up with it.

With an entrepreneurial spirit, at the age of 17 I started my first business selling vintage concert posters on eBay from my parents’ spare bedroom.

I’ll always remember the mornings when my Dad would wake me up to tell me I had 30 orders to dispatch after receiving PayPal emails all night! My poor Mum on the other hand, was not so fond of her house being crammed full of stock.

As the business grew, so did my eBay fees.

This got me curious about the idea of designing and building my own website where I could sell direct and improve my bottom line.

Taking up a home-learning course in HTML and CSS, I learnt the coding basics to build simple, decent websites and was hooked on designing pages that could be seen on the internet.

A year or so in, a once-in-a-lifetime offer to go traveling with a buddy put a halt to my first venture. I sold the business and used the proceeds from the sale to jet off around the world.

But the seed, which has ultimately lead me down the digital career path, had been sown.

It was during my Marketing with Web Design degree at the University of Northampton where I started to combine technical skills with the fundamental components of business management (alongside playing a fair bit of squash!).

As the only student of the cohort taking both subjects, I sat in a very unique position developing a deep understanding of how to effectively deploy marketing strategies and tactics using digital channels and modern technologies.

After graduating with a First-Class honours, multiple WordPress website projects under my belt and a self-starter attitude, my freelance journey began.

For a few years, I supported Matt Janaway at his digital start-up agency, Marketing Labs, working to deliver client growth and to build an expert team – in 2018, it was great to win ‘Startup Business of the Year’ at the Nottingham Post Business Awards. Working with Matt was an invaluable opportunity, allowing me to apply my skill set across a broad range of clients.

It was during this time that I was first introduced to Divi and some ultra-advanced SEO techniques, which I’ve added to my digital toolkit.

Taking to Divi like a duck to water, I was immediately gripped on how versatile the popular WYSIWYG theme could be and have never looked back. When combined with SEO principles, good design and a solid digital marketing strategy, it’s an extremely powerful tool, allowing businesses to grow online without the need for huge web-dev budgets.

I thoroughly enjoy working closely with clients of all shapes and sizes to deliver digital results. From start-ups through to established e-commerce websites, I believe that every business has room for improvement.

From my experience, real digital growth happens when organisations fully embrace a ‘digital first’ mentality and it’s my job, as a digital marketing expert, to make this a reality.

Sometimes all a business or individual needs is a little help with joining all the dots between knowledge, skill and strategy and being told how to pave the road ahead.  

Seeing a web project from concept to launch, or a digital marketing campaign from strategy to results, is what keeps me doing what I do.

When I’m not at my desk, you can find me on a bike, at a beach or skip diving for thrown away goodies (yep, I’m one of those weirdos!). I also love to create travel videos and own one too many houseplants. Most recently, I’ve got in pottery and launched Kiln Share. I’ve also helped my partner Freya to launch a yoga-accessories start-up, which ironically was created back at my desk.

I’m available for hire by the hour or on a project by project basis.

Alternatively, if you think I’d be a good fit for your team, I’m also open to discussing a more permanent role.

Got something to chat about? Drop me a line below.