Mike the Freelancer

Marketing Labs

Marketing Labs blog content

Marketing Labs is an award-winning digital marketing agency based in Nottinghamshire. From SEO to website design, paid advertising to consulting, their highly advanced strategies and techniques can drive huge online growth. With decades of experience in the industry, they have become the ‘go-to’ trusted team.

Over the last few years, it’s been a pleasure to work in close partnership with CEO Matt Janaway and the wider agency team to help support client accounts. During this time, I also published a blog or two to support the SEO growth of the agency website.

These evergreen posts were aimed at sharing knowledge with clients and site visitors alongside acting as link assets for the domain. They continue to attract high-quality backlinks and have even generated a few targeted leads for the agency.

From a detailed guide all about product descriptions that digs deep into the fundamentals of how to rank product pages, to a how-to run through using a new keyword research tool, my curated content offers readers expert industry knowledge in a clear and easy-to-understand manner.

How to write the perfect product description that will rank in search results: in this high-quality post, I show readers how to write killer product descriptions that convert buyers and rank in search results. As part of the post, I created a free product description template download which has become a valuable and popular link asset. This evergreen post continues to drive huge volumes of traffic and outranks many stronger domains including Shopify and themeisle.com. Soon after publishing this page, I was invited to be part of an expert panel webinar all about the topic!

How to find niche keyword ideas and content topics with Ubersuggest: with early-bird access to new a keyword research tool called Ubersuggest, I wrote this informative how-to guide that helps readers find niche keyword ideas and content topics for free. To make the post easily digestible, I created a simple ‘3-step keyword research strategy’ that guides readers through initial topic brainstorming, to automating keyword suggestions using the tool and validating the results.