Mike the Freelancer

Grass Roots Bakery

SEO – Content

Grass Roots Bakery website homepage

Grass Roots Bakery create award-winning gluten free bread, muffin and pizza mixes. Accredited by Coeliac UK, mixes are available to buy online or via selected retail stores. Each bag is lovingly made by hand in Surrey, using only the finest organic ingredients. Their popular mixes allow those with intolerances to enjoy everyday foods without compromising on taste.

Noticing a decline in organic traffic and online sales, I was contacted by owner Andrea to provide SEO consulting to improve the website’s performance. Working closely with a third-party website support agency, the brief was to reverse the performance decline and set-out a strategy for growth.

With Andrea keen to understand SEO and the way it can impact online sales in more detail, I also created and presented a tailored one-to-one training session which covered the foundations of SEO alongside strategies and tactics that can drive growth.

An initial technical SEO audit was carried out to uncover website issues that were hindering search performance, with fixes briefed and managed through communications with the support agency. It was clear from the data and evidence collected that previously implemented poor SEO techniques were causing a huge decline in online visibility.

After seeing positive results from actioning the audit recommendations, my strategy for growth focussed on two key areas: content and new product development (that matched search intent). Product descriptions were also optimised and new product variations created to increase the average basket value. A content strategy was also implemented that aimed to target visitors looking for gluten-free advice, support and recipes online.

Unfortunately, this website is no longer live.

Product Mix Variation Example
Grass Roots Bakery 6 x large bags - product variation example

Organic Growth Graph

Grass Roots Bakery organic growth graph (ahrefs)

Informative Content Example

Grass Roots blog post content example

Mike has a deep understanding of the factors that drive successful ecommerce including increasing traffic and also conversion to purchase. What is particularly impressive about Mike, is the rate at which he works. His modifications are often real-time and results are tangible and quantifiable. Mike is open, honest and refreshingly curious about designing the very best outcome for his clients. A pleasure to work with.

Andrea Walsh

Founder & Owner, Grass Roots Bakery