Mike the Freelancer

Edible Love

Website Design – WooCommerce

Edible Love website homepage

Edible Love offers a delicious range of 100% raw, plant-based nutritional products including shakes, smoothies, snacks and blends. Using only the best quality organic ingredients, every product is sugar-free, gluten-free, dairy-free and suitable for vegetarians – most are also suitable for vegans.

First developed in 2012, the range now includes eight products that set you up with all the minerals, vitamins, fats and proteins that you need for everyday living. Founder, Dr Morgaine Gaye, got in touch with a brief to build an ecommerce website which needed to be brand cohesive and highlight the nutritional benefits of every product.

Built with Divi and WooCommerce on WordPress, the website was designed with an honest and organic feel. Product pages use a dynamic custom template that clearly shows ingredients and information about how to use each mix. International shipping methods and rates were set-up to allow for worldwide orders.

Category pages have been created to help visitors quickly understand the range. A blog section was also added, creating a dedicated space where customers could learn and discover the healthy product range.

Colour palette

Cavern Pink #E3BCBB

Cape Code #4F5252

Green Smoke #9BB464

Typography

Aa Dosis

Sans Serif

Designed by Impallari Type

Homepage Design

Edible Love homepage design

WooCommerce Shop Design

Edible Love shop page design

Product Page Design

Super Blend - custom product page design

Blog Post Design

Example blog post design