Mike the Freelancer


Cooksmill evergreen blog content

Cooksmill offer a one-stop-shop for catering supplies online. From cutlery and tableware to clothing and appliances, they have over 20,000 great value items in stock, available for next-day delivery.

In a competitive industry, where ‘being-seen’ and price dominate, SEO reigns king. As part of their wider search strategy, evergreen content needed to be created to catch potential visitors looking for product-related information prior to buying online.

Niche topic ideas were researched to uncover content gaps where Cooksmill could gain an advantage in busy search results. The task was to create informative articles that would attract natural links and generate related traffic.

From a detailed guide about colour-coded chopping boards to a list of Britain’s top meals, I curated a series of targeted and well-written articles that continue to generate organic search traffic.

Ultimate Guide to Colour Coded Chopping Boards: for this detailed guide, I visited the team to collect expert insight about chopping boards alongside creating downloadable assets. Working closely with a professional copywriter, I briefed the complex topic in bite-sized sections and carried out deep keyword research that included ‘money’ phrases which the post could rank for. Using original photography, the article leaves no stone unturned and offers readers direct links to buy related products. This evergreen post has become a key cornerstone piece for the domain.

Britain’s Favourite Meals – 10 Most Popular Dinners: for this fun and playful blog, I researched and explored Britain’s top dinners to create a popular and evergreen post. Working closely with a professional copywriter, I briefed the concept with a listed break down of the top meals and keywords the post needed to target. Engaging food photography brings the list to life and contextual product-related internal links were added. This article continues to generate huge amounts of traffic and has become a powerful link asset that benefits the wider domain.